In effect it directs investment and believe me 10 cents per litre on all petrol sold is a lot of money to invest in reducing greenhouse gases. Even better when you invest you will get a return on your money which is why you can sell your shopper dockets.

I suppose you could purchase solar panels for a community organisation with a few thousand of these petrol dockets.

But otherwise it seems to be a bit of a messy process that relies on peoples’ altruistic motivation and goodwill. Can you explain it more?

I have seen this system and it looks good. Webevents could use our system to enable them to help their clients. That is, Edentiti is all about giving people control and access to their own information and so provides a service mainly to individuals. This also happens to help organisations like webevents but only indirectly and only over time.

We haven’t approached webevents because we have been too busy but we will get around to it one day. At the moment it is a hard sell to organisations like webevents because Edentiti is a new idea. Edentiti is really a social networking system where we provide people with the ability to identify themselves. Webevents could if they wished keep the event information registration to themselves and their customers or they could open it up so that other organisations could use the information about registration if the person gave permission.

The offer to webevents would be for them to use edentiti to register customers and for the customers to identify themselves but for webevents to do all the event handling. We built our Event handling system to illustrate how a user knowing about their own data can help everyone rather than an ambition to have it as a business in its own right.

From the point of view of the customer imagine that you registered once for a conference and supplied them with information about yourself. Later in the year you registered for another conference then all that information is available to you to give to the new conference without you having to type it all in again. Now imagine that two different conference organisations like webevents allowed you to federate your information then you would only have to fill out forms once in your life.

However, we have made edentiti more attractive to use for organisations like webevents because we can now do things like event registration with phone calls because we have incorporated voice verification into our system. That is, we can supply a service where a person can call a given number say a pass phrase and register through their phone and an IVR. Rather than going to webevents trying to “sell” the edentiti concept we can go to webevents to sell a more efficient enrolment process using the phone and the user convenience gets thrown in as an extra.